CREATIVE CONSULTANCY FOR DIGITAL PRODUCTS, DESIGNING MVPS AND OPTIMIZING FOR GROWTH

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SOS.DANCE: Designing a booking system to grow with its community
Eventbrite replaced with a custom platform built for dancers, teachers, and scale.
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Case Study Coming Soon
One Manchester: Building a content system to support stronger communities
A modular framework and restructured tools created to improve clarity, control, and reach.
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Case Study Coming Soon
BARD: Bringing restorative dental education online 
A digital learning platform launched to expand access while preserving brand prestige
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Case Study Coming Soon
Proteintech: Streamlining the product journey to fuel global research
Search and navigation redesigned to help scientists find the right antibodies, faster.

Openforward is the consultancy of Nathan Griffiths. I help teams turn ideas into MVPs and improve existing products with creative thinking and UX strategy. It’s all about finding the sweet spot between what your business needs and what your users care about — so you can move faster and build with confidence.

“Nathan was responsible for the whole redesign of our website in 2016 and subsequent upgrades since. He consistently provides creative solutions to complex UX/UI challenges we face.”

“This project exceeded our expectations. Your calm, steady leadership ensured we met the deadline and delivered a product that truly delighted our users”

“Nathan really grasped what we wanted to achieve online and married it to our roadmap effortlessly. We didn’t worry about large build costs because he understood what we needed very quickly”

Services
I offer end-to-end support or jump in to help unblock product, UX or brand challenges, whatever moves things forward.
MVP Design
You’ve got an idea, but don’t know where to start? I help you define, design and test MVPs — fast, focused, and ready to validate.
UX & Product Optimisation
Your product’s live but something’s not clicking? I uncover friction points and design improvements that lead to better user outcomes and real growth.
Product Strategy
Not sure what to build next? I help you align business goals with user needs so you’re making the right decisions — not just shipping features.
Creative Direction
Need to sharpen how your product looks, feels, and tells its story? I bring clarity and cohesion across UX and brand to make it all connect.
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